What Can a Web Site Do for Me?

Inform

• Educate
• Demonstrate your products and services
• Provide an online portfolio for prospective clients to view
• Create a source of information for your sales people in the field
• Distribute press kits, printable brochures & newsletters: promotion virtually for free
• Give easily updated answers to Frequently Asked Questions
• Clear up common misconceptions

Promote

• Expound your ideas, products and services
• Establish your presence
• Build your brand identity
• Make your business or organization more credible
• Build your client base with Permission Marketing

Sell

• Sell products or services online
• Inspire visitors to take action on an issue you believe in
• Offer a contest; sales through special offers and possible prizes
• Prompt visitors to contact you and buy by phone or visit your store

Serve

• Transact business by online Visa, email, phone and mail
• Offer your current customers better service
• Register visitors receive information by email
• Provide product instructions to clients

Save

• Send and receive information without postage costs
• Save time answering common questions
• Make sales after hours without overnight staff

Learn

• Learn more about your customers
• Find out how they view your service by providing feedback
• Discussion forums or guest books allow your clients to interact with each other and let you know where they stand on relevant issues
• Invite feedback with online surveys and suggestion boxes

Grow

• The process of developing a web site helps create self-awareness
• Take your place among colleagues and competitors online
• Network: build relationships with clients, colleagues or volunteers; share links with like-minded organizations
• Broaden your audience: include remote and international clients